Investing in watches

The pre-owned watch market is booming. While the primary market is expected to grow 1% per year, the growth rate in the pre-owned segment is 8-10% per annum. Limited supply paired with growing demand for luxury watches, has resulted in rising prices and increased trading activity on the secondary market.

Because prices of certain luxury watches have gone up significantly over the past few years, watch lovers and speculators alike are starting to increasingly consider watches as an alternative form of investment. In this article we’ll provide a quick intro to watch investing, with the main focus on how to actually get started – at any budget!

As the investing market continues to grow, WatchPro hears from Koia on the growth of the market, the in and outs of investing and what its position is in the space:

Why invest in luxury watches?

There are typically 3 key reasons to invest in watches:

  • Increase in value. Luxury watches have potential to increase in price, with various reasons for why these investment watches can go up in value.
  • Diversification. Real assets can act as a good hedge against inflation, as well as providing a way to diversify your investment portfolio.
  • Passion. The goal of an investment is to make money, but if you’re interested in watches it can simply be more fun to invest in (and wear) a watch than invest in a mutual fund, for example.

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